About me
I'm Lucas Baccarin, General Manager of the Credit Business Unit at Consumidor Positivo — a credit marketplace serving around 20 million monthly users in Brazil.
I'm an engineer by training (Unicamp, with a year at Ecole des Mines de Nancy in France), but my career has been a deliberate evolution from technical foundation to business leadership. I started in sales and marketing at Johnson & Johnson, then spent nearly a decade at Red Ventures building growth engines, product teams, and partnerships — eventually stepping into C-suite as Chief Growth Officer.
Today I run the credit business unit end to end: P&L, product, growth, partnerships, and team. The work that excites me most is figuring out how to rebuild operations at scale — not just adopting new tools, but changing how decisions get made when the feedback loop shrinks from weeks to minutes.
I'm currently studying governance at Board Academy(PFCC program), building toward advisory board seats. I believe the best boards need people who've operated at scale and can connect dots across domains — what one of my professors calls being a nexialist.
Outside of work, I'm a first-year father to Rafael, an voracious reader (11,000+ highlights across 600+ sources), and someone who genuinely believes that the combination of science, technology, and entrepreneurship is the driving force for progress.
Career Timeline
Chief Growth Officer / GM, Credit Business Unit
Elevated to C-suite. Leading the credit marketplace business unit with full P&L ownership, serving ~20M monthly users across Brazil.
Director, Revenue Management
First P&L responsibility. Owned revenue strategy for the Red Ventures & Equifax Boa Vista joint venture marketplace.
Director, Growth
Led growth strategy across the business unit. Deepened partnership capabilities and cross-functional collaboration.
Group Product Manager
Transitioned into product leadership. Built and managed product teams driving consumer acquisition and engagement.
Senior Associate
Emerged as a people-oriented leader. Began developing talent and building partnerships that became core strengths.
Associate (Business Analyst)
Joined Red Ventures in Brazil. Built deep analytical capability, demonstrated rapid learning and intellectual curiosity.
Marketing & Sales Trainee
First year in marketing for Codman Neuro franchise, second year in sales for the Sao Paulo metro area. Results exceeded business plan.
Sales & Application Engineering Intern
Analyzed aftermarket parts data since SAP implementation and proposed price readjustment practices to ensure profitability.
Exchange Program
Studied energy production in France. Expanded worldview and developed fluency in French.
Mechanical Engineering
Started engineering at one of Brazil's top universities. Founded and led Unicamp's Entrepreneurship Club (Liga Empreendedora).
Get in touch
I'm always open to conversations about governance, AI in operations, credit marketplaces, or leadership at scale.